1-Page Marketing Plan
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1
Before
Getting prospects to raise their hand
2
During
Converting leads into paying customers
3
After
Turning customers into fans and referrers
1
Target Market
Who are we talking to?
2
Lead Capture
How do we capture interest?
3
Deliver the Experience
How do we wow them after the sale?
4
Message to Market
What do we say to get attention?
5
Lead Nurture
How do we stay top of mind?
6
Increase Lifetime Value
How do we grow the relationship?
7
Media
Where do we reach them?
8
Sales Conversion
How do we close the deal?
9
Referrals
How do we generate word of mouth?